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International Business Strategy: Rethinking the Foundations of Global Corporate Success, by Alain Verbeke
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How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.
- Sales Rank: #243664 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2009-01-19
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x .98" w x 7.44" l, 2.30 pounds
- Binding: Paperback
- 499 pages
- Used Book in Good Condition
Review
"Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."
Arie Y. Lewin, Professor of Strategy and Sociology, The Fuqua School of Business, Duke University, and Editor-in-Chief of the Journal of International Business Studies (2002 -7)
About the Author
Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.
Most helpful customer reviews
0 of 0 people found the following review helpful.
helped me a lot
By mba student
In september I will start an MBA course. Therefore I wanted to prepare me thoroughly, so when a professor advised me to read this book I didn't hesitate.
I think the book gives a clear overview of the main concepts and gives the reader the actual feeling that he is indeed learning something useful and that he gains insight in the complex world of Multinational enterprises. The set up from the book is also very clear. 16 Harvard Business review articles are discussed, every chapter 1 article.
I will definitely further advise this book to my fellow students in my MBA course.
0 of 0 people found the following review helpful.
A must-read in international business
By Jenny Hillemann
I have attended management courses at leading business schools worldwide and read a wide range of literature related to international business. In my opinion, one of the most influencing and thought-provoking books is Prof. Alain Verbeke`s textbook "International Business Strategy". The author provides a deep insight into the foundations of international business strategy and provokes the reader to rethink academic literature. By introducing a framework that covers the major concepts of international business strategy, Verbeke enables his readers to easily follow throughout each chapter of the book and relate essential research findings from leading practitioner journal articles (Harvard Business Review, Sloan Management Review and California Management Review) to the seven core concepts.
In addition, case examples in the text and case studies at the end of each chapter help the reader to apply the gained knowledge to real-life examples and reinforce the reader to absorb the learning objectives of each chapter.
With this book, Verbeke intends to encourage the reader to recombine knowledge and gain practical skills in order to succeed in the management of multinational enterprises.
To sum up, I highly recommend using this textbook not only in courses at university, but also in practice as it helps today`s managers to effectively implement business strategies within their multinational enterprise.
0 of 0 people found the following review helpful.
Highly recommended
By Birgitte Grogaard
International Business Strategy: Rethinking the Foundations of Global Corporate Success by Alain Verbeke is by far the best book I have read on international strategy. I teach senior level undergraduate courses in international strategic management and have used this book as required reading for the past three years. Verbeke provides a comprehensive framework for understanding key concepts in international strategic management, which guides the readers throughout each chapter of the book. He also successfully integrates theory and practice by complementing the discussion of key literature in the field with numerous short case studies and business examples. This combination enables students to develop valuable practical skills to succeed in the work place.
The book is layered in complexity, which strengthens its versatility for various audiences. Each chapter introduces key concepts and contributions in the field, followed by a critical analysis of the selected articles and finally short case studies where the concepts can be applied. This format makes the book interesting for students at various levels, as the depth of the critical discussion and use of cases can be adjusted according to the target audience. My senior undergraduate students have gained tremendous insights into international strategic management from this book. At the same time, the content will challenge and excite students at both the master and PhD levels through Verbeke's thought-provoking critical analyses and relevant business examples. Verbeke's writing style is elegant and engaging. His language is straightforward while he simultaneously avoids oversimplification and pushes the readers to think critically and contemplate the complexities of international business. Verbeke's ability to intertwine theory and practice clearly speaks to issues that concern global business managers. The book is therefore excellent for educating tomorrow's business leaders. I highly recommend this book for academics, students and practitioners.
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